Young Entrepreneurs Star in “Ten9Eight”
“In America, a kid drops out of high school every 9 seconds. Imagine if they didn't.” This is the compelling question behind award-winning filmmaker Mary Mazzio’s documentary, “Ten9Eight.” Edited by Paul Gattuso of Paul’s Place, a division of Cole Creative, the film opened in theatres in eight cities on November 13, 2009. View Trailer.
Publishers Begin Authoring
“The Future of Digital Printing”
Convened by Hewlett-Packard to discuss new digital print technology and business models, a group of international book publishers, newspapers and direct mail companies received a book, developed by Cole Creative entitled “The Future of Digital Printing.” The personalized book listed the individual recipient as an “author”— symbolizing the important role played by each in creating new solutions for their respective industries and peers.
Self-Published Magazine Markets the
“Wow” Factor
Cole Creative used HP MagCloud’s online self-publishing magazine service to produce the premiere issue of “Wow” magazine. The 8-page publication captures positive feedback from buyers of “A Hands-on Guide to Creative Lighting,” a video produced by Cole for the Nikon School. The piece serves as a unique marketing tool for both Nikon and Cole.
“Ship Happens” in Mahi Mahi Campaign
Playing on a popular phrase, this direct mail and advertising campaign helped Mahi Mahi Cruises & Charters generate reservations for its series of Tall Ships tours in Boston Harbor. Ship Ahoy!
Teens and Adults Team Up Against Suicide in Samaritans Video
Emotional interviews with high school students, adults and volunteers highlight a stirring video produced by Cole and presented at the Samaritans 2009 Breakfast for Hope in May 2009. The production includes scenes taken with the Nikon D90 digital SLR camera, which captures heart-rending teenage interaction in high-definition video.
“In-Pack” Video Makes a Big Impact for Nikon
Photography giant Nikon understands the value of having customers get maximum — and immediate — satisfaction from their camera purchases. The Nikon user experience includes value-added In-Pack DVDs designed to educate and motivate photo enthusiasts right “out of the box.” One of two new programs — “Fun, Fast and Easy III” and “Understanding Digital”— are added to varying retail packages for Nikon’s D5000 digital SLR cameras.
2009 Road to Healthy Skin Tour—Enroute and On-Air
The case for protecting skin from the sun — and for getting regular skin cancer screenings — was strongly reinforced during the 2009 Road to Healthy Skin Tour, operated by Cole Creative for the Skin Cancer Foundation. The May 1 stop in Manhattan was covered on ABC’s “Good Morning America.”
Ad Campaign Spreads Samaritans’ Supportive Message
A billboard campaign supported the Samaritans’ effort to provide emotional support for distraught Mass Bay Transit Authority employees and riders.
Parody Spots Promote Digital Printing
Parodying the successful Mac/PC ads, four commercial spots spell out the key advantages of digital printing for marketers and brand managers, as compared with conventional (lithographic) printing. The spots, created for the Dscoop annual meeting, stress digital printing’s ability to produce personalized direct mail, 4-color short runs, and product labels.
