Building Better Brands
Cole has helped companies of all sizes and types to build or refresh their brands, as well as name their products. Using innovative design, new messaging, updated logos, or a complete package of integrated communications media— we’ve helped clients establish a new look, feel, and perception within a range of industries and markets, including our very own!
Serving Up Fresh,
Hot, Cole Creative
Cole’s identity system, relaunched on its 20th anniversary, conveys the firm’s core benefit to its clients— a great selection of marketing and creative services served up in a comfortable, friendly, “no attitude” environment.
Printing for an Audience of One
A 20-minute overview for Agfa Digital Solutions, including a video program and companion print piece, introduces the power of one-to-one marketing to the printing industry.
Multimedia Training Kit for New Digital Press Owners
A boxed kit of sample prints, sales scenario videos, vertical market briefs and application literature helped train new buyers of the NexPress digital press.
Encouraging Customers to “Do Great Stuff”
A friendly character/logo provides an apt brand for a portal where visitors shop for their favorite items and donate to their favorite charities.
“X” Marks the Spot
Helping to rebrand 50-year-old Extrusion Technology by updating its name and corporate image, Cole designed a new logo and identity system, giving birth to XTech, a brand that we continue to nurture as the company evolves its scope and mission.
