Make it Personal with Direct Marketing
Relevant, targeted marketing is more than adding a person’s name to a direct mail piece. With advanced tools and technology, it’s possible today to make every message on every piece far more powerful with 100% individualized text, images and graphics. Here are several examples.
“Deadline” Mailers
Make a Mint
Using variable data digital printing, Cole created a cleverly illustrated direct mail campaign targeting movie studios and electronic games publishers. Each of the personalized, film-noir “movie posters” was 100% customized with photos, text and messaging. “The Deadline” was a
box office smash for the client—earning
$13 million in new revenue in the first year. Cole's campaign received the much-coveted Echo Award from
the DMA.
Multi-Channel Marketing Makes its Mark
The “ROI (Return on Indigo)” multi-channel direct marketing campaign targeting digital printers helped the Digital Solutions Cooperative (Dscoop) attract new members and registrations to the association’s first annual meeting.
Sundance Campaign Gets Up Close and Personal
A fully personalized direct mail piece and URL helped attract former visitors back to the Sundance Resort in Utah. All photos and text were customized to the visitor's previous activities and interests.
Helping HP Demonstrate its Digital Difference
A personalized direct mail campaign — with the theme, “There’s digital printing. And there’s HP Indigo digital printing” — helped Hewlett-Packard express its key competitive advantages and generate qualified leads among print service providers.
“Ransom Note” Nabs New Customers for Mahi Mahi Cruises
A personalized “ransom note” mailer built awareness, leads and brand identity for a New England charter cruise company.
Personalized “Personals” Pull in Prospects
A series of personalized mailers and postcards attracted direct marketers to Hewlett-Packard’s Direct Marketing Association trade show exhibit to learn about the power of digital printing and new marketing technology.
Spreading the News with Colorful Tattoos
“Are you this confident in your color?” is the theme for a Pantone direct mail campaign targeting photographers and designers, leading respondents to personalized URLs where they could buy products.
Mail Campaign Showcases Nikon’s New Digital SLRs
A 4-part direct mail series helped Nikon clearly illustrate the quality of its professional digital SLR camera line. Using the challenging format of 300-line high quality offset printing, side-by-side comparisons of digital and film image capture, the mailers reached professional photographers in the worlds of fashion, sports journalism, photojournalism and commercial photography.
