SubCom Launches Sales Tools on iPad Tablet
A comprehensive, interactive program designed for the iPad helps TE SubCom deliver information in a wide range of media. The program enables touchscreen access to videos, animations, product overviews and case studies.
Interactive Program Helps TEU Recruitment
A touchscreen informational program designed for a touchscreen monitor and iPad tablet gives a unique, high-tech edge to TE University’s recruitment of college graduates.
Oce Launches “Press Go”—
a New Look for
Business Development
To help its customers build their digital printing business, Oce developed “Press Go” – a program designed by Cole that incorporates webinars, private customer portals, marketing tools and technical assistance.
Workshop Looks at Measuring Marketing ROI
Presented at the 2011 Annual Meeting of Dscoop, Cole’s Bob Boucher delivered a workshop entitled “Measuring Marketing ROI: Pipedream or Possibility?” The session provided a look at current efforts to connect marketing initiatives with revenue and cash.
Intro to Social Media Marketing
As part of a webinar series for customers of a digital press manufacturer, Cole delivered an introduction to Social Media for businesses -- with a focus on search engine marketing, social networks and video sharing sites.
Flywheel Technology Demystified in a Flash
Flash animations help explain the business model and core technology for “flywheel” technology offered by Beacon Power, a provider of alternative power generation systems.
Nikon Trailer Attracts YouTube Traffic
The trailer for the “Nikon School: A Hands-On Guide to Creative Lighting” DVD, posted to YouTube, has attracted tens of thousands of viewers, motivating interest and purchases among photographers.
Social Media Goes Mainstream
A Web 2.0-driven campaign of pay-per-click ads, search engine optimization and social networking helps organizations such as XTech, Tyco Telecommunications, Sundance Photographic Workshop and Samaritans — from non-profits to major international corporations — drive traffic to their websites, generate new leads and attract new supporters.
New XTech Website Features State-of-the-Art SEO
An all-new website for XTech features more product information, value add content and market-specific solutions for the global front panel manufacturer. Enhanced search engine optimization for the site has also paid dividends, with higher keyword-driven rankings, more traffic and longer site visits. The expanded XTech Direct ecommerce site offers a broader product selection.
Focusing on Photographers
A multi-media website for the Sundance Photographic Workshop serves up images, text and video for interested photography students— one of several ways the internet enables community building. The site's video, which won a Telly Award, gave prospective workshop participants a flavor for the workshop experience.
