Print Lives!
Even in the digital age, the printed piece will always maintain its rightful position as a highly accessible, portable and informative communications tool. See several examples of engaging, and in some cases, award-winning, print materials for companies such as Hewlett-Packard, XTech, Sundance Photographic Workshop.
Helping Digital Printers Market to Marketers
Marketers and agencies need new tools and ideas for a changing business world - and digital printers offer solutions that can help. A guidebook developed for the HP Graphic Arts division helps printers sell their services to prospective marketing clients.
Samaritans Eye the Future of its Critical Mission
"Samaritans Strategic Vision: Closing the Gap in Suicide Prevention, Intervention and Postvention" is the first piece to formally outline the organization's long-term objectives and strategies for serving more people in need. Cole assisted in the design and copy for the 24-page document.
Print-on-Demand Helps SubCom Spread its New Message Quickly
SubCom's launch of its new branding and messaging at SubOptic 2010 included a 60-page Viewbook featuring product overviews and customer testimonials. The perfect-bound book was developed in under two weeks using digital print-on-demand technology.
Publishers Begin Authoring
“The Future of Digital Printing”
Convened by HP to discuss new digital print technology and business models, a group of international book publishers, newspapers and direct mail companies received a book, developed by Cole Creative entitled "The Future of Digital Printing." The personalized book listed the individual recipient as an "author" — symbolizing the important role played by each in creating new solutions for their respective industries and peers.
Self-Published Magazine Markets the
"Wow"" Factor
Cole Creative used HP MagCloud's online self-publishing magazine service to produce "Wow" magazine. The 8-page publication captures positive feedback from buyers of "A Hands-on Guide to Creative Lighting," a video produced by Cole for the Nikon School. The piece serves as a unique marketing tool for both Nikon and Cole.
“Capture” Kits Corral Sales for HP Customers
Programs, tools and resources for the Hewlett-Packard Capture Program—packaged in a single, convenient kit—help digital printers and large format printers market their services to current and prospective customers.
Flashy Flyers Attract Photo Enthusiasts
Multipurpose flyers for the Sundance Photographic Workshop are part of a multi-channel campaign to attract photo enthusiasts to the beautiful Utah mountain retreat where they can “shoot with the pros.”
Read all about it: Literature Introduces Digital Printing to HP Customers
A broad range of product and strategic application literature helps HP Indigo market its growing Hewlett-Packard family of industry-leading commercial and industrial digital presses.
HP Indigo Customers Flip for Pitchbook
Hewlett-Packard customers were flipping for, and through, a pitchbook introducing a new HP Indigo digital press. Translated into five languages, the oversize, spiral bound pieces showcased large, stunning images, print quality, media options, sample pieces, and case studies.
