Road Tour Marketing drives the point home
Our wheels are always turning. Our Road Tour Marketing division offers a total solution for mobile marketing, traveling exhibits, road shows and special events. Road Tour Marketing provides and customizes every type of vehicle to meet your marketing goals. See several examples on the following pages or visit our website.
SubCom makes a splash at SubOptic
TE SubCom (formerly Tyco Telecommunications) used the industry trade show SubOptic 2010 in Japan to introduce its new brand name. A private suite housed a set of interactive kiosks, private meeting areas and signage presenting its core value propositions. SubCom's presentation to customers included a print-on-demand Viewbook with product overview and customer testimonials.
Special Event Logo Helps Samaritans Raise Funds ... and Raise the Roof
More than 1,500 Boston area students rocked out at the Boston House of Blues on Saturday, February 20, to "Make Noise to Save a Life" — a benefit event for the Samaritans of Boston. Cole designer Erik Kuniholm developed the event's "fluorescent" logo.
Picturing Progress at the AltWheels Festival
By taking hundreds of photographs for the AltWheels Festival, held annually in Greater Boston, Cole helped the all-volunteer organization drive its message of alternative transportation advantages.
On the "Road to Healthy Skin"
A nationwide road tour in an eye-catching Winnebago helped The Skin Cancer Foundation spread its message about skin protection and provide skin cancer screenings for thousands of visitors. Now in its 3rd year, the tour has attracted extensive media coverage, reaching many millions of people.
Polaroid Invades Russia
This Cole-directed, full-scale “invasion” of Moscow generated loads of buzzski for the instant picture company celebrating its 5th anniversary in Russia — including signage on every street corner, a carnival-like atmosphere, music, and plenty of free picture taking in Red Square.
Dynamic Displays Deliver an Xtraordinary Xhibit for XTech
A customizable, lightweight trade show exhibit helps XTech set up quickly, present its brand and demonstrate its newest line of embedded electronic solutions.
Booth Design Delivers Message to Marketers
Large, informative graphics, videos and live presentations helped Hewlett-Packard educate marketers about the advantages of digital print solutions.
Tour Teaches Shoppers How to “Picture Life”
On the road for five successful years, the Hewlett-Packard and Microsoft road tour brought digital imaging solutions to Wal-Mart retail stores around the U.S. — and right to consumers for demonstration and trial.
Delivering Digital Demos Door-to-Door
A nationwide tour brought Agfa's digital printing workflow solutions directly to the customers’ doorsteps for demos and hands-on trials.
A Special Sight to “Sea”
For the largest trade show in the undersea telecom industry, Cole conceived, designed and managed the construction of an eye-catching exhibit for Tyco Telecommunications with a clever and apropos underwater theme. You really had to be there!
Building Buzz for Alternative Energy
A celebrity-studded event for Beacon Power managed by Cole to launch a client’s new facility generated generous waves of media coverage. The event included a presentation by Massachusetts Governor Deval Patrick and other federal, state and alternative energy dignitaries who supported the company’s project.
