Road Tour Marketing
We capitalize on opportunities to be face-to-face with consumers on their terms, in their environments—all while creating miles of content, accelerating social engagement, and driving local and national press. Road Tour Marketing delivers high-value experiences in highly competitive markets.
Melanoma Exposed Tour
Cole Creative produced this large-scale tour featuring pop up skin cancer examining rooms installed in professional sports stadiums for specific team events. The tour setups are high visibility and attractive to a large audience. The all-volunteer dermatologist staff conducts free skin cancer screenings and educates on the dangers of the sun. The setting features kiosks, posters and staff to supplement this education.
Destination: Healthy Skin Tour
The Skin Cancer Foundation tour makes a cross-country journey to offer mobile skin cancer education and dermatological screenings free of charge. In the first year of the program, the Foundation provided more than 800 free skin cancer screenings on board the Destination: Healthy Skin RV, where volunteer dermatologists identified more than 200 suspected skin cancers and thousands of pedestrians learned about prevention and early detection. Now in its 10th year, the Skin Cancer foundation delivers their message directly to the customer with tour events as well as massive media coverage as a supporting fundraising tool
Don’t take our word for it. Here’s what Harvard Business Journal had to say about the power and value of road tours.